CASE STUDY
How Telisina improved customer retention by 47%
Our data strategy consulting services helped a client implement a single customer view that significantly
improved customer retention, minimized customer churn, increased conversions.
CATEGORY
Marketing
Data Management
CLIENT TYPE
Marketing Agency
IMPACT
47%
Improvement in
Customer Retention Rates
IMPACT
28%
Reduction in
Customer Churn Rates
THE STORY
From fragmented data to actionable, single customer views
A journey of navigating data complexities to unlock a single customer view, driving customer retention and conversions.
Our client, a digital marketing agency struggled with data silo issues, making it difficult to create a single customer view of their customers. Their data remained in fragmented systems, applications and tools, limiting their ability to track and predict customer behavior. This lack of understanding resulted in low retention rates, poor conversions, and a high churn rate.
The client engaged our services to help consolidate their disparate data sources, understand their customers on a individual level, and then leverage that understanding to drive their strategic decisions. We recognized their need for a single customer view that could serve as the backbone of their customer retention and conversion strategies.
THE GOAL
Generate a single customer view to boost retention and minimize churn
The key objective was to create an all-encompassing customer view to drive retention, conversion, and decrease churn.
THE SOLUTION
Single customer view drives individual-level insights
We devised a strategic plan to consolidate disparate data, and unlock valuable customer insights.
In response to our client’s challenges, we implemented a data strategy to create a unified customer view. This involved integrating diverse clinical, omnichannel, and demographic data into a single, reliable data model. Enhanced with advanced analytics, this model delivered the comprehensive 360-degree customer view our client needed.
With this new framework, the client could map customers’ journeys, capturing individual interactions. Leveraging predictive modeling, they designed customized marketing and sales strategies, significantly improving retention and conversions. Additionally, early churn signals were identified, allowing proactive measures that notably reduced churn rates.
THE RESULTS
Single customer view leads to unprecedented customer retention rates
Single customer view enables more effective engagement,
streamlined marketing strategies, and minimize customer attrition
Transitioning from scattered data to a cohesive 360-degree customer view propelled our client’s core metrics. With the unified data perspective, the client could better engage customers, optimize marketing strategies, and anticipate customer attrition.
Notably, their data-driven approach led to the following results: 47% jump in customer retention, driven by personalized interactions. They reduced churn by 28% by swiftly identifying potential churn signals, and they also increased conversions by 20% by leveraging data-informed, customer-focused strategies.
- Increase in customer retention rates: 47% jump in customer retention, driven by personalized interactions
- Reduction in churn rates: Reduced churn by 28% by swiftly identifying potential churn signals.
- Increase in conversion rates: Increased conversions by 20% by leveraging data-informed, customer-focused strategies.
47%
Improvement in
Customer Retention Rates
20%
Increase in
Conversion Rates
28%
Reduction in
Customer Churn Rates